Do your past clients remember you?

Do you get frustrated when you find out that a past client has listed their house that you sold them and/or bought a new house with a different agent? Understandably so! I surely have lost past clients and it is not a good feeling. What you have to do though, instead of getting angry at them, is question to yourself, why they made that decision.

What is it that causes past clients to use a different agent in the future? Did they find you to be incompetent? Do they feel like you do not care about them as people and all you really care about is getting your commission check? You may not ever know the true answer to these questions, but you can do your best going forward to make sure that nobody feels either way.

What do you do after a settlement to stay in touch with your past clients? If the answer is nothing, chances are not very good that they will come back to you in the future. You need to keep in their minds. This does not mean calling them or emailing them once a week asking for referrals or their business.

Do you connect with prior clients on Facebook and show an interest in their lives? Not interested in Facebook?..that’s fine, there are other ways to stay in touch, such as email, phone calls, personal notes. Do not always make it about asking for business. You need to be genuine in caring about them and what is going on in their lives.

I will dig into more ideas in a future blog. Thanks for reading!

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